Versace

Neil Mason photographs Versace

London Fashion Week is a busy time for Neil Mason. But this is when he’s in his element. It’s why he’s in the business. Photographing some of the best names in fashion in London – his home town.

Shooting for Versace ‘Versus’ and ‘My Beautiful City’ Mason captured everything from the behind the scenes and back of house stories through to the after show party.

This event was a big deal for Versace. It was their first fashion show in London for some time. Of course, it was an amazing success. Ruth, Beth, Gary and basically all the top models featured on the catwalk. United Visual Artists worked on the lighting along with the renowned Nick Grey from Renegade Design. A minimal set and a prominent high-gloss runway added a futuristic look to the occasion.

Mason’s work has been published in a book showcasing the best from this and other London Fashion Week events he’s captured.

GO GO PANDA

John Smedley

Anya Hindmash - polaroid

xander zhou

About Mason

Neil Mason – Beauty, Fashion and Architectural Photographer.

London based photographer Neil Mason is just as likely to see beauty on a sidewalk as he is on a catwalk.

His photography displays a carefully considered appreciation of everything around him.

Neil studied architecture and photography and has many years of experience in the creative and fashion industries - as well as art direction. Mason’s lens looks at the everyday viewed in a way you don’t see every day. An ability to discover beauty in the mundane. The ordinary made extraordinary.

Commissions for architectural photography feed Mason’s obsessive addiction for capturing the world around him. He captures style, luxury and sophistication in all his work.

But Neil is primarily a fashion photographer who’s developed a unique style with his instinctive talent for portraits, backstage and catwalk photography. He documents stories in a personal and engaging way. His approach to capturing the electric atmosphere in a minimal, clean and premium way reflects the brands he works with. This enigmatic and poetic approach connects with client’s, models and designers alike; favouring Masons clean and keen eye for composition and detail with pure style.

Mason prides himself on the art of story-telling and documenting fashion shows for his clients so they can look back on them in years to come. Memories to remember and share.

Neil’s enigmatic approach to art direction and photography has caught the eye of many luxury brands and clients whether he’s pointing his lens at concrete or cotton.

And whether he’s photographing in Soho or Shoreditch, Los Angeles, Paris or Milan. Shooting Nike, Versace, Westwood, Dior, Paul Smith or Louis Vuitton, Neil Mason’s images add life to campaigns and breathe his distinctive freshness into editorial and commercial photography.

‘Photography has never felt like work to me and I love that feeling…