The advertising industry might be in the middle of a period of great, often difficult, change at the moment – as new ‘content creators’ trample on the territory of traditional agencies, and clients tighten their belts while expecting more than ever for their money – but it’s still capable of producing fantastic, creative work.
As our list of the ten best ads of the year shows in spades. With work spanning from film to social, installation to art, it demonstrates that advertising, at its best, can still be a creative force to be reckoned with.
We’ve decided to list the ten projects we’ve picked in no particular order, as, well, we think they are all equally blooming great. Instead, we have listed them in date order. So let’s get on with it: